
Premium Fashion Label Storefront
A full storefront rebuild on a modular Online Store 2.0 architecture that lifted mobile conversion by 38%.
- Shopify Store Design
- Shopify CRO
- Shopify SEO
Each case study covers the brief, the research behind the decisions, what was built and what changed commercially afterwards.

A full storefront rebuild on a modular Online Store 2.0 architecture that lifted mobile conversion by 38%.

Designed and developed a complete Shopify storefront and visual identity for a multi-category electronics and lifestyle retailer. The project focused on creating a trustworthy shopping experience with intuitive navigation, organized collections, and a custom brand identity.

Built a private wholesale experience for an eyewear brand by implementing customer registration, gated product visibility, wholesale-only pricing, and optimizing the shopping experience for business buyers.

Built a Shopify B2B wholesale system with customer-specific pricing, quantity-based discounts, and an optimized shopping experience for both retail and wholesale customers.

A full Klaviyo lifecycle build paired with cart and subscription CRO that took email to 31% of revenue.

A 4,000-SKU migration off ageing Magento infrastructure with zero ranking loss and 55% lower running cost.

Performed a complete Shopify SEO optimization, achieved a 99% SEO score, validated Google Rich Results, and created a professional logo and favicon to strengthen the store's brand identity.
Delivered across Shopify and Shopify Plus stores in fashion, beauty, home and B2B distribution.
106+
Projects delivered
55+
Clients served
4.9★
Average rating
100%
Response rate
2021
Selling since
Level 2
Fiverr seller
Share where growth is stalling and I'll come back with a considered, specific view of what to do next.