Klaviyo flows, segmentation and campaigns that turn one-time buyers into repeat revenue.
Email is the highest-margin channel you own — and for most stores it's running at a fraction of its potential, with a monthly broadcast and no lifecycle automation behind it.
I build the full Klaviyo flow suite, segment your list by real purchase behaviour, and pair it with on-site capture so the list keeps growing with qualified subscribers.
Deliverability, integrations, list health and existing performance.
Welcome, abandoned cart, browse abandonment, post-purchase, winback, replenishment.
Behavioural and lifecycle segments that actually change what people receive.
Forms and popups tuned for qualified signups, not vanity list growth.
Branded, mobile-first, accessible email templates your team can reuse.
A planned cadence with briefs so sending isn't improvised.
Authentication, warmup and sunset policy so you reach the inbox.
Revenue by flow and campaign, with a prioritised improvement list each month.
Current setup, data quality and revenue attribution baseline.
Lifecycle map covering every stage from first visit to loyal repeat buyer.
Flows, segments, templates and capture implemented and tested.
Staged activation with monitoring on deliverability and engagement.
Subject, timing, offer and content testing across the highest-volume flows.
New flows and campaign programmes added as the list and catalogue grow.
Premium Skincare & Beauty
Built a Shopify B2B wholesale system with customer-specific pricing, quantity-based discounts, and an optimized shopping experience for both retail and wholesale customers.
Shopify · Shopify B2B · Wholesale · Liquid · UX
View case study
Consumer Electronics
Designed and developed a complete Shopify storefront and visual identity for a multi-category electronics and lifestyle retailer. The project focused on creating a trustworthy shopping experience with intuitive navigation, organized collections, and a custom brand identity.
Shopify Store Design · Homepage Design · Logo Design · Brand Identity
View case studyConversion-led storefronts designed around your brand, your buyers and the way they actually shop.
Learn moreModernise an ageing store without losing rankings, revenue or the data behind it.
Learn moreAudits, A/B tests and UX improvements that lift revenue per session, not just traffic.
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