Wholesale Registration System
Created a dedicated registration process for wholesale customers.
Eyewear Wholesale
Primy — Shopify B2B Wholesale Portal
Built a private wholesale experience for an eyewear brand by implementing customer registration, gated product visibility, wholesale-only pricing, and optimizing the shopping experience for business buyers.
Client overview
Primy is an eyewear wholesale business trading on Shopify. Implemented a complete Shopify wholesale experience by creating a gated B2B storefront where only approved wholesale customers could access products, pricing, and ordering functionality. The project also included store optimization to improve navigation, customer onboarding, and the purchasing workflow.
Project details
- Client
- Primy
- Industry
- Eyewear Wholesale
- Services provided
- Shopify B2BWholesale PortalStore OptimizationCustomer Accounts
The challenge
- Primy needed a Shopify store that could serve wholesale buyers rather than retail customers.
- The business required a secure registration process, restricted product visibility and customer account management.
- The ordering experience had to be tailored specifically for approved business customers.
Research
- Reviewed the customer registration workflow end to end.
- Assessed product visibility management and wholesale access rules.
- Audited the navigation structure and wholesale login experience.
- Evaluated product page clarity and overall store usability for B2B customers.
Strategy
- Create a customer approval workflow for wholesale onboarding.
- Restrict product visibility and pricing to approved wholesale accounts.
- Improve navigation and optimise the registration journey.
- Present products more clearly and simplify the buying journey for business buyers.
Execution
What was built
Implementation
Customer Account Approval
Configured customer accounts to support wholesale onboarding.
Wholesale Product Access
Restricted product visibility to approved wholesale customers.
Login & Account Experience
Optimized the customer login journey.
Store Navigation Optimization
Improved navigation to make product discovery easier.
Product Page Improvements
Optimized layouts for business buyers.
Homepage Optimization
Improved homepage structure to support wholesale messaging.
B2B User Experience
Refined the customer journey from registration through purchasing.
Results
What changed
Results
Private
Implemented a private wholesale shopping experience
Gated
Created a gated customer registration workflow
Access
Improved product accessibility for approved wholesale buyers
Navigation
Simplified navigation throughout the store
Optimized
Optimized the buying experience for business customers
Scalable
Delivered a scalable foundation for future B2B growth
Technologies used
- Shopify
- Shopify B2B
- Customer Accounts
- Wholesale Access
- Navigation Optimization
- Theme Customization
What I'd carry forward
- Gating products only works when the registration path is obvious — onboarding clarity drives adoption.
- Business buyers value speed of reordering over discovery-heavy merchandising.
- A clean approval workflow keeps wholesale pricing safe without adding friction for genuine partners.
More work
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Next step
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