Service

Shopify SEO — Compounding traffic that doesn't reset when the ad budget stops.

Technical fixes, collection strategy and content that grow qualified non-paid traffic.

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Overview

Shopify has specific SEO constraints — duplicate collection paths, thin variant pages, pagination quirks, faceted navigation. I fix the technical foundation first, then build the collection and content structure that earns rankings.

Everything is measured against qualified traffic and assisted revenue, not vanity keyword counts.

Who this is for

  • Stores dependent on paid acquisition that want a durable channel
  • Brands with strong products invisible in category search
  • Merchants recovering from a migration or redesign traffic drop
  • Catalogues large enough for collection-led search strategy
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Scope

What's included

What's included

Technical SEO audit

Crawl, indexation, canonicals, structured data, Core Web Vitals.

Keyword & intent mapping

Commercial intent mapped to the right template type.

Collection architecture

Search-driven collections and internal linking that build topical depth.

On-page optimisation

Titles, meta, headings, image alts and copy across priority templates.

Structured data

Product, breadcrumb, FAQ and organisation schema implemented correctly.

Content plan

A briefed calendar targeting the queries your buyers actually search.

Reporting

Monthly ranking, traffic and revenue attribution with clear next actions.

Process

How we'll work together

Process

01

Audit

Full technical crawl and baseline of current visibility.

02

Research

Keyword, competitor and SERP intent analysis for your categories.

03

Fix

Technical issues resolved in priority order of ranking impact.

04

Structure

Collections, internal links and schema rebuilt around search demand.

05

Publish

Optimised templates and briefed content shipped on a cadence.

06

Measure

Monthly review with the plan adjusted against real movement.

What you get out of it

  • Non-paid traffic that compounds month over month
  • Lower blended customer acquisition cost
  • Category visibility for commercial-intent searches
  • A technically clean store that crawlers can fully index
Proof

Related case studies

FAQ

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