Service

Shopify SEO — Compounding traffic that doesn't reset when the ad budget stops.

Technical fixes, collection strategy and content that grow qualified non-paid traffic.

Service overview

Overview

Shopify has specific SEO constraints — duplicate collection paths, thin variant pages, pagination quirks, faceted navigation. I fix the technical foundation first, then build the collection and content structure that earns rankings.

Everything is measured against qualified traffic and assisted revenue, not vanity keyword counts.

Who this is for

  • Stores dependent on paid acquisition that want a durable channel
  • Brands with strong products invisible in category search
  • Merchants recovering from a migration or redesign traffic drop
  • Catalogues large enough for collection-led search strategy
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Scope

What's included

What's included

  1. 01

    Technical SEO audit

    Crawl, indexation, canonicals, structured data, Core Web Vitals.

  2. 02

    Keyword & intent mapping

    Commercial intent mapped to the right template type.

  3. 03

    Collection architecture

    Search-driven collections and internal linking that build topical depth.

  4. 04

    On-page optimisation

    Titles, meta, headings, image alts and copy across priority templates.

  5. 05

    Structured data

    Product, breadcrumb, FAQ and organisation schema implemented correctly.

  6. 06

    Content plan

    A briefed calendar targeting the queries your buyers actually search.

  7. 07

    Reporting

    Monthly ranking, traffic and revenue attribution with clear next actions.

Process

How we'll work together

Process

  1. 01

    Audit

    Full technical crawl and baseline of current visibility.

  2. 02

    Research

    Keyword, competitor and SERP intent analysis for your categories.

  3. 03

    Fix

    Technical issues resolved in priority order of ranking impact.

  4. 04

    Structure

    Collections, internal links and schema rebuilt around search demand.

  5. 05

    Publish

    Optimised templates and briefed content shipped on a cadence.

  6. 06

    Measure

    Monthly review with the plan adjusted against real movement.

What you get out of it

  • Non-paid traffic that compounds month over month
  • Lower blended customer acquisition cost
  • Category visibility for commercial-intent searches
  • A technically clean store that crawlers can fully index
FAQ

Questions about this service

Frequently asked questions

Next step

Ready to start with Shopify SEO?

Send over the details and you'll get a considered reply within one business day.