Audits, A/B tests and UX improvements that lift revenue per session, not just traffic.
Conversion optimization is a research discipline, not a checklist of best practices. I work from your analytics, session recordings and customer feedback to build a prioritised hypothesis list — then ship tests one at a time so results are attributable.
The goal is compounding: each validated change raises the baseline the next test builds on.
Funnel analysis by device, source and template with quantified leak points.
Qualitative evidence for where and why intent breaks down.
Every idea scored on expected impact, confidence and effort.
Clean variant builds that don't slow the store or flicker.
Trust, shipping clarity, payment options and friction removal.
Above-the-fold hierarchy, objection handling, social proof placement.
Monthly readouts with results, learnings and the next prioritised tests.
Verify tracking, then quantify where revenue is actually lost.
Sessions, surveys and support tickets to explain the numbers.
A scored backlog so we start with the highest-value tests.
One change at a time, run to significance, documented properly.
Winners rolled into the theme permanently and cleanly.
Each result feeds the next hypothesis. The gains compound.
Premium Skincare & Beauty
Built a Shopify B2B wholesale system with customer-specific pricing, quantity-based discounts, and an optimized shopping experience for both retail and wholesale customers.
Shopify · Shopify B2B · Wholesale · Liquid · UX
View case study
Consumer Electronics
Designed and developed a complete Shopify storefront and visual identity for a multi-category electronics and lifestyle retailer. The project focused on creating a trustworthy shopping experience with intuitive navigation, organized collections, and a custom brand identity.
Shopify Store Design · Homepage Design · Logo Design · Brand Identity
View case studyConversion-led storefronts designed around your brand, your buyers and the way they actually shop.
Learn moreModernise an ageing store without losing rankings, revenue or the data behind it.
Learn moreTechnical fixes, collection strategy and content that grow qualified non-paid traffic.
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