Premium Skincare & Beauty

AYA Earth Co. – Shopify B2B Wholesale Experience

Built a Shopify B2B wholesale system with customer-specific pricing, quantity-based discounts, and an optimized shopping experience for both retail and wholesale customers.

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AYA Earth Co. – Shopify B2B Wholesale Experience — Shopify storefront preview

Client overview

AYA Earth Co. required a seamless shopping experience that could serve both retail customers and approved wholesale buyers from a single Shopify store. The solution focused on implementing customer-specific pricing, quantity-based wholesale discounts, and a premium purchasing experience without compromising the brand's luxury identity.

Project details

Client: AYA Earth Co.
Industry: Premium Skincare & Beauty
Services provided: ShopifyShopify B2BWholesaleLiquidUX

The challenge

Display retail pricing to all visitors while automatically providing wholesale pricing for approved customers.
Support quantity-based pricing tiers and clearly communicate wholesale eligibility.
Preserve the luxury shopping experience and eliminate manual discount codes.

Research

Mapped the buying behaviour of retail shoppers, wholesale members and community partners.
Reviewed how pricing was communicated on product and collection pages.
Assessed the manual discount-code workflow and where it created friction.
Audited the theme to find the least invasive way to add pricing logic.

Strategy

Serve retail and wholesale customers from one storefront using customer segmentation.
Apply quantity-break pricing automatically instead of manual discount codes.
Surface contextual wholesale notices so eligibility is never ambiguous.
Keep every change inside the existing premium visual language.

Execution

What was built

Wholesale Customer Segmentation

Separated retail customers, wholesale members and community partners into distinct pricing groups.

Dynamic Wholesale Pricing

Wholesale customers automatically receive discounted pricing once the required purchase quantity is met.

Quantity Break Pricing

Automatic price reductions encourage larger orders and remove manual pricing adjustments.

Wholesale Pricing Notice

A contextual message explains that retail pricing shows first and wholesale pricing applies at the quantity threshold.

Optimized Product Pages

Imagery, benefits, ingredients, stock status, variants, quantity selector and a wholesale pricing table on every product.

Optimized Collection Pages

Collection cards communicate wholesale eligibility while keeping the grid clean and elegant.

Responsive Shopify Customization

Liquid and CSS customization tuned for parity across mobile, tablet and desktop.

Retail & Wholesale Compatibility

One storefront serves both audiences without duplicate stores or separate catalogues.

Product page showing tiered wholesale quantity pricing

Community partner pricing applied on the same product page

Collection page with wholesale eligibility notices on each card

Retail collection view with standard pricing

Results

What changed

Automated

Automated wholesale pricing with no manual codes

Simplified

Simplified wholesale ordering for business buyers

Transparent

Better pricing transparency across customer groups

Premium

Maintained premium brand presentation

Technologies used

Shopify
Shopify Customer Accounts
Liquid
CSS
Responsive Design
Wholesale Pricing App

What I'd carry forward

Showing retail pricing first with a clear wholesale notice is less confusing than hiding prices entirely.
Quantity breaks do more for average order value than blanket wholesale discounts.
Segmentation beats separate storefronts when the brand experience has to stay consistent.

More work

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