Pre-redesign audit
Analytics, heatmaps, ranking pages and revenue-by-template review.
Service
Shopify Store Redesign — Rebuild the experience. Keep everything you've earned.
Modernise an ageing store without losing rankings, revenue or the data behind it.
Overview
Redesigns carry risk: rankings, tracking, integrations and years of merchandising logic all sit inside the store you're replacing. My job is to modernise the experience while protecting all of it.
I start with what's already working — the pages that convert, the queries that rank, the flows customers rely on — then rebuild around those instead of over them.
Who this is for
- Stores on heavily-customised legacy themes that are slow to change
- Brands that have outgrown a design built for a much smaller catalogue
- Teams blocked by needing a developer for every content change
- Merchants seeing strong traffic but weak conversion
Scope
What's included
What's included
Preservation plan
URL, schema and tracking inventory so nothing is silently dropped.
Redesigned templates
Home, collection, PDP, cart and key landing pages rebuilt for conversion.
Theme migration
A modern Online Store 2.0 base with your customisations rebuilt properly.
Performance rebuild
Script auditing, image strategy and render-blocking cleanup.
Staged rollout
Password-protected preview, stakeholder review, then a controlled switch.
Post-launch monitoring
Rankings, Core Web Vitals and conversion tracked for four weeks after go-live.
Process
How we'll work together
Process
Audit
What converts, what ranks, what breaks. Evidence before opinions.
Roadmap
A prioritised list of changes ranked by revenue impact and effort.
Design
New templates designed against the audit findings, not a mood board.
Rebuild
Clean implementation on a modern theme architecture.
Migration & QA
Redirects, structured data, tracking and integration verification.
Watch & refine
Four weeks of monitoring with iterative fixes as real data arrives.
What you get out of it
- A modern storefront without a traffic or ranking dip
- Faster pages and lower bounce on mobile
- Content and merchandising freed from developer dependency
- A maintainable codebase instead of accumulated patches
Proof
Related case studies
Related case studies
Apparel & Fashion
Premium Fashion Label Storefront
A full storefront rebuild on a modular Online Store 2.0 architecture that lifted mobile conversion by 38%.
- Shopify Store Design
- Shopify CRO
- Shopify SEO
Home & Lifestyle
Magento to Shopify Migration
A 4,000-SKU migration off ageing Magento infrastructure with zero ranking loss and 55% lower running cost.
- Shopify Store Redesign
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- Shopify B2B & Wholesale
FAQ
Questions about this service
Frequently asked questions
Explore
Other services
Other services
Shopify Store Design
Conversion-led storefronts designed around your brand, your buyers and the way they actually shop.
Learn moreShopify CRO
Audits, A/B tests and UX improvements that lift revenue per session, not just traffic.
Learn moreShopify SEO
Technical fixes, collection strategy and content that grow qualified non-paid traffic.
Learn moreNext step
Ready to start with Shopify Store Redesign?
Send over the details and you'll get a considered reply within one business day.