Modernise an ageing store without losing rankings, revenue or the data behind it.
Redesigns carry risk: rankings, tracking, integrations and years of merchandising logic all sit inside the store you're replacing. My job is to modernise the experience while protecting all of it.
I start with what's already working — the pages that convert, the queries that rank, the flows customers rely on — then rebuild around those instead of over them.
Analytics, heatmaps, ranking pages and revenue-by-template review.
URL, schema and tracking inventory so nothing is silently dropped.
Home, collection, PDP, cart and key landing pages rebuilt for conversion.
A modern Online Store 2.0 base with your customisations rebuilt properly.
Script auditing, image strategy and render-blocking cleanup.
Password-protected preview, stakeholder review, then a controlled switch.
Rankings, Core Web Vitals and conversion tracked for four weeks after go-live.
What converts, what ranks, what breaks. Evidence before opinions.
A prioritised list of changes ranked by revenue impact and effort.
New templates designed against the audit findings, not a mood board.
Clean implementation on a modern theme architecture.
Redirects, structured data, tracking and integration verification.
Four weeks of monitoring with iterative fixes as real data arrives.
Eyewear Wholesale
Built a private wholesale experience for an eyewear brand by implementing customer registration, gated product visibility, wholesale-only pricing, and optimizing the shopping experience for business buyers.
Shopify B2B · Wholesale Portal · Store Optimization · Customer Accounts
View case study
Consumer Electronics
Designed and developed a complete Shopify storefront and visual identity for a multi-category electronics and lifestyle retailer. The project focused on creating a trustworthy shopping experience with intuitive navigation, organized collections, and a custom brand identity.
Shopify Store Design · Homepage Design · Logo Design · Brand Identity
View case studyConversion-led storefronts designed around your brand, your buyers and the way they actually shop.
Learn moreAudits, A/B tests and UX improvements that lift revenue per session, not just traffic.
Learn moreTechnical fixes, collection strategy and content that grow qualified non-paid traffic.
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